PubCon 2007 – E-Commerce Site Optimization (for humans)
Friday, December 14th, 2007This was a great session regarding optimizing your e-commerce site for humans. Most of the information is very intuitive, but it’s still good to read through, and audit your site to make sure it follows. There’s a couple of analytics & site submission tidbits here, as well.
1)Â Â Â Â Â Run a Google Analytics “Site Search” Report
              a.      Google Analytics > Content > Site Search
2)Â Â Â Â Â Optimize your “no results page”
a.      No Results! No Problem! Here are our top sellers!
3)Â Â Â Â Â Build Visitor Trust
a.      Footer
                                                              i.     Years in business
                                                            ii.     Hacker Safe – tested daily
                                                           iii.     Label CC’s you accept
                                                          iv.     Must include 800 #
b.     Checkout
                                                              i.     Satisfaction Guarantee
                                                            ii.     Shipping Cost & Policy
                                                           iii.     Secure Shopping
                                                          iv.     Privacy
     4)     Error Message Relay – make sure you’re notified of errors
5)     Use lightboxes – when someone scrolls over, it pops up