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Technology, Web Design, SEM, SMM, & Conversion……Ramblings

Technology, Web Design, SEM, SMM, & Conversion……Ramblings Technology, Web Design, SEM, SMM, & Conversion……Ramblings Technology, Web Design, SEM, SMM, & Conversion……Ramblings Technology, Web Design, SEM, SMM, & Conversion……Ramblings

Dec 14 2007

PubCon 2007 - Local/Mobile Search Optimization

Posted by: Eric Bramlett in PubCon 2007, SEM

1) Google Local + Other Directories
a. Postcard Option
b. Bulk submit option (much faster service)
c. Bulk upload = superpages, infosolve, etc…

2)ROI for Local/Mobile Search is much harder to measure than web traffic.
a. Most people don’t click through â€“ they call in.
b. Create a unique phone #
c. Include a coupon

3) Mobile Site Notes
a. Create a new site for your mobile site.
b. Mobile sites need fresh content â€“ RSS feeds are awesome
c. Use your standard mysite.com â€“ do not use .mobi or m.mysite.com â€“ use a redirect for mobile browsers
i. This establishes your brand much stronger

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This entry was posted on Friday, December 14th, 2007 at 5:42 pm and is filed under PubCon 2007, SEM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.