Bramblog

1) Google Local + Other Directories
a. Postcard Option
b. Bulk submit option (much faster service)
c. Bulk upload = superpages, infosolve, etc…

2)ROI for Local/Mobile Search is much harder to measure than web traffic.
a. Most people don’t click through – they call in.
b. Create a unique phone #
c. Include a coupon

3) Mobile Site Notes
a. Create a new site for your mobile site.
b. Mobile sites need fresh content – RSS feeds are awesome
c. Use your standard mysite.com – do not use .mobi or m.mysite.com – use a redirect for mobile browsers
i. This establishes your brand much stronger

This entry was posted on Friday, December 14th, 2007 at 5:42 pm and is filed under PubCon 2007, SEM.