It struck me that my notes from Pubcon were pretty much a list, and don’t make a lot of sense to anyone but me. So I thought it might be a good idea to expand a bit.
The link building session was very good - it confirmed a lot of what I’m already doing, and gave me some new ideas, as well. The bottom line of any good link building campaign is to pay for links - without money. MC is on a tear after paid links (which I’ve never paid for monetarily, btw) so now, more than ever, we need to find other currency to trade.
So….what to trade….how about an “ego fit?” Everyone has an ego, and everyone likes it to be fitted. But how to trade this for links?
Create a “best of the web” award. Whatever your niche might be, create a “best of my niche website” award. You can give it out as frequently, or as sparingly as you like (or can get away with.) Get with your favorite graphic designer, put together a cool looking banner, and start distributing online trophies! Make sure to create a page about this week’s/month’s/year’s winner, and let them know they won. Email them the graphic and watch your backlinks climb!
You trade a little ego satiation, and you get a lottta link love in return!
Entries (RSS)
December 22nd, 2007 at 4:00 am
Nice concept. Thanks for elaborating on PubCon…
December 23rd, 2007 at 12:00 pm
Good post, I’ll refer to this. I tried this out for 2007 and did get some takes at (not to link drop, but for example) http://www.ebaspace.com/killer-companies/
It’s a testimonial that people may like - I’m sure I could make it prettier but that’s a 2008 thing. Again, I’m glad I found your blog.
k
December 23rd, 2007 at 12:07 pm
Thanks Knox. I think that we’re in a really interesting time for SEO’s. In the past (before I was into online marketing) it seems that most SEO’s were glorified link brokers - basically taking money from clients & then spending a portion of it to purchase links for them. Now, in order to properly link build, it’s going to take a lot of creativity, and a lot more work. Personally, I like it. It’s a lot more fun than link brokering (would have been.) Also…tons more staying power with viral link campaigns.
January 31st, 2008 at 11:38 pm
I have been meaning to do this for a while but just haven’t found the time to compile a list or come up with a list of exactly what?