Archive for the 'SEM' Category

Link Building: Check Yo’Self Fool

Thursday, December 27th, 2007

One of the basics of SEO is checking links. It enables you to see how you stand with the competition, to keep tabs on the competition, and to gauge which keywords to go after. Everyone knows that Google won’t show you their true count of links w/o verifying ownership of the site, so this will focus on Yahoo commands.

Simple

link:www.mysite.com/page – this will give you the # of links to the specific page you run the search for.

linkdomain:mysite.com – this gives you the # of links to the domain in its entirety.

External Links Only

When you run the simple commands above, it’s a good “quick & dirty” but won’t give you the most accurate info. The most accurate info is “how many external links does this site have.” In order to find this info, use:

linkdomain:mysite.com -site:mysite.com

Exclude Specific Sites

Let’s say that you’re really active on a forum…you’re a moderator or something like that, and you have thousands of links from this one source. You’re getting some juice from these links, but not as much juice as you would if they were spread out elsewhere. So…to see how many links you have, excluding this one source (or two, or three) use the following command:

linkdomain:mysite.com – site:myforum.com -site:myfriendsblogroll.com

So…these are the basics. There are some more advanced features out there, but this will get you going!

PubCon 2007 – Local/Mobile Search Optimization

Friday, December 14th, 2007

1) Google Local + Other Directories
a. Postcard Option
b. Bulk submit option (much faster service)
c. Bulk upload = superpages, infosolve, etc…

2)ROI for Local/Mobile Search is much harder to measure than web traffic.
a. Most people don’t click through – they call in.
b. Create a unique phone #
c. Include a coupon

3) Mobile Site Notes
a. Create a new site for your mobile site.
b. Mobile sites need fresh content – RSS feeds are awesome
c. Use your standard mysite.com – do not use .mobi or m.mysite.com – use a redirect for mobile browsers
i. This establishes your brand much stronger

PubCon 2007 – Writing For Social Media

Friday, December 14th, 2007

Great list of pointers to follow when writing specifically for social media sites.  Very fickle readers, is key #1.

1)      Eye catching titles

2)      Image(s) above the fold

3)      Short, easy, scannable content

4)      Don’t make pages dead-ends.  Include links at the end.

5)      Don’t be a grinch – link to sites you’re not related to.

6)      Be topical & time sensitive.

7)      Solve someone’s problem.

8)       Use buttons/widgets to encourage linking/voting

9)      Everyone loves “top 10″ lists

10)  Make your list go to “11″

Helping Out WhoDelivers.com

Tuesday, November 20th, 2007

One of my friends recently launched WhoDelivers.com an online website & directory.  It’s a really cool idea – basically, you get on the website, plug in your zip code, and it spits out all the restaurants that deliver to you (with their menu & reviews.)  He has a developer working on an app to take into account exact address & delivery radius to be even more accurate.

He’s seeing quite a bit of good traffic through PPC (pretty cheap, too) and his bounce rate is sick (as in good.)  He’s working on monetizing it, so I’ve basically been helping him w/ that, and with SEO.  His programmer put together the site with a really intuitive hierarchy, so it should crawl really well.  I introduced him to “anchor text” & PR, so he has the basics.  He won’t need too much link building in order to take on the guys showing up for local results.

Regardless…check it out.  If you’re in Austin, it’s a sweet service to use.  If you’re not in Austin, maybe he’ll expand to your area soon!

New Neighborhood Specific Website – Steiner Ranch

Wednesday, November 7th, 2007

I’m putting together a new website for & I’m about 80% complete. I have the hard sections done – education, shopping, amenities, etc… and just have to write the unique, basic copy for the template sections – buy, sell, lease, etc…Â I’ve incorporated a bbpress forum, advertise it as a bulletin, and hope that residents will start using it as a super-local craigslist.

Steiner Ranch is a master-planned community in Austin that has ~3000 homes already constructed, and will have 4500 when it’s built out in ~3 years. My ericbramlett.com site ranks #1 for most Steiner Ranch related searches, and ranks behind the HOA & the developer site for “steiner ranch.”

So…I’ve seen some decent traffic from those terms & thought that it would be cool to build a neighborhood specific site. The SEO doesn’t look like it will be extremely difficult, and I’m a big believer that Google looks at the continuity of a website’s theme. Google’s obviously trying to go as local as possible, and searchers are becoming more & more savvy. “Power Searchers” are using the advanced search features to find exactly what they want.

It’s my feeling that super-niche sites are the wave of the future. Matt Cutts has expressed that webmasters should focus on owning one good site – but I think that it’s very powerful to have a specific niche site that a searcher will find that is exactly what they’re looking for.

So…check out & let me know what you think! I’ll let you guys know how well it converts (unless it’s incredible – then I’ll report that it’s awful :) )

Heading to Vegas for PubCon!

Sunday, October 28th, 2007

My girlfriend & I went to dinner w/ & his wife last night.  We had a great time, and during the course of dinner, Jim let me know he’s going to , and that I ought to come along.  So…I booked my room today, and even persuaded my web designer friend, , to come along.  This will be my first SEO/SEM convention, and I think it will be really cool.  I’m particularly excited about the interactive site reviews they’re offering.  I’m going to spend the next month revising the sites I want reviewed (eb.com, osmetro.com, tantans.com, banyanliving.com) and will be anxious to get feedback.

The only downside is that it’s in Vegas – I f’ing hate Vegas.  I’ve been for business & for pleasure on a few diff’t occasions each, and I never have a good time.  DING DING DING DING.  That’s all you hear from the minute you get off the plane until you leave.  So…I’m going to spend the next few weeks trying to coordinate some activities that I will actually enjoy – I don’t particularly like to gamble, don’t like to lay out by the pool, and don’t like to shop…I do like the shows, but I’m not crazy about $200/ticket…we’ll see what I can come up with!