I’m putting together a new website for Steiner Ranch & I’m about 80% complete. I have the hard sections done – education, shopping, amenities, etc… and just have to write the unique, basic copy for the template sections – buy, sell, lease, etc…Â I’ve incorporated a bbpress forum, advertise it as a bulletin, and hope that residents will start using it as a super-local craigslist.
Steiner Ranch is a master-planned community in Austin that has ~3000 homes already constructed, and will have 4500 when it’s built out in ~3 years. My ericbramlett.com site ranks #1 for most Steiner Ranch related searches, and ranks behind the HOA & the developer site for “steiner ranch.”
So…I’ve seen some decent traffic from those terms & thought that it would be cool to build a neighborhood specific site. The SEO doesn’t look like it will be extremely difficult, and I’m a big believer that Google looks at the continuity of a website’s theme. Google’s obviously trying to go as local as possible, and searchers are becoming more & more savvy. “Power Searchers” are using the advanced search features to find exactly what they want.
It’s my feeling that super-niche sites are the wave of the future.Â Matt Cutts has expressed that webmasters should focus on owning one good site – but I think that it’s very powerful to have a specific niche site that a searcher will find that is exactly what they’re looking for.
So…check out LifeinSteiner.com & let me know what you think! I’ll let you guys know how well it converts (unless it’s incredible – then I’ll report that it’s awful )